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nmunro33394yThere's actually a few tools you can use for working with PDF. In fact I believe my company has a product that might help. I don't work in the department that produces it so I don't know if it's free or paid for but I can have a look...
@KrupaH That's where you come in! Do some research into similar successful companies, get a feel for the language they use, see what their USP S are (unique selling points). Look at typography use of colour. Consider taking or hiring a photographer if his images are shit. Then sell it to him from a position of authority rather than just the aesthetic. The design is the final consideration after all the research and planning/copywriting etc. has been done. Good luck.