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To compete with GitHub and GitLab.
Though, now when GitHub allows free private repos, it's a rocky road for BB to have more demand than earlier. But I like the fact it exists, it makes landing on VCS more comfortable in the world where monopolies grow. -
Well, like Google tools, it's there to be integratable with the rest of Atlassian's software suite, and it certainly provides an edge in the corporate/enterprise world where all-in-one packages are needed.
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