SEO analyst (hired by client) sends his inform to client, designer and developer (me) and all it says is: use friendly urls, proper use of h1, h2..., use alt in img tags...

Come on dude! Those are obvious things to any webdev out there who earns his salary. Do YOUR fucking job, do some fucking research and DO NOT dare to tell me page title and meta description are important (Really? No shit genius!) and tell me THE page title and THE fucking meta description... Or...

Fuck off and go find some other victim to trick with your bullshit marketing slang.