Life Coach: "I want a website where I can charge $5,000 for 6 weeks of coaching for [weird life problem very few people have or think about].

Me: "That'll be $5,000."

Life Coach: "That's too expensive for a website."

Me (inner voice): "tHaT's ToO eXpEnSiVe FoR a WeBsItE."

Me (real voice): "Consider it not as a cost but as an investment necessary to obtaining your first customer. Once the first customer is realized, you've paid for the website and the future customers will make you profitable.