META-LUCK: A Pseudo-Ontology Of An Authentic Future

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I think in the not-to-distant future we will abandon the idea of authenticity (messaging, corporate responsibility, ethos) in favor of other factors, such as cost. We won't abandon it and replace it with fakeness, so much as realize
that we don't, as a society favor it at all, not in the absolute sense, nor in the relative sense like in relation to things like cost.

We will either abandon authenticity entirely, or alternatively, transition to a world where authenticity is the highest valued quality, being adjacent to truth.

Heres why. Authenticity, like all social qualities, can be 1. mimicked, 2. simulated,
or 3. emulated.

In the first case, a corporation, product, leader, organization, or other, apes authenticity simply by its knowable, external features. It mimics the sounds, like a jungle bird copying a jack hammer to scare away predators or attract mates.
There is no understanding, let alone model, external or internal. The successful mimic
is little more than a lifeless, unthinking puppet.

In the second case, the attempted authentic simulates authenticity: That is, an external
model is formed, or pattern, that is predictable, and archetypal. It may have an internal
model even, a set of policies and processes for deciding the external-facing behavior.
But these policies and internal processes and models are all strictly outward facing. It is purely pathological in its goal, desiring only at minimum to achieve *externally attribute* authenticity (public opinion) rather than those internal changes that generate the true perception of the public--a perception not of surface behaviors and shrewd calculating policies and processes, but as a quality of authenticity for its own sake. This is in some sense the difference between the mundane and the atavistic, that the benefit, while not definable strictly, is assumed as a 'matter of course', culturally, within the organization or individual or company. It is to say, a *quality* of the thing, that *generates* outputs of a certain character and nature, rather than a *goal* that is attained 'after-the-fact' by behaviors generated for *other* than being authentic.

Here we reach the limitation of definitions.

Finally, we arrive at the case of number three, the emulation. We have in part already described it, but lets try and summarize a bit.

The Authentic is an *originator* of behavior and outward appearances, being an internal quality of a person or organization. It originates behavior, rather than being the goal of behavior and outward appearances.

Its benefit is assumed, though not always nameable or definable, even though this sounds naive, superseding other factors like cost and profit. As such the authentic does not emerge in a cost-focused environment, not readily, not often, and not cheaply either.

It is in some sense an experimental state of being, of goal-seeking only after-the-fact of "being true to ones origins" is established above and beyond those goals--setting and achieving only those goals which ultimately align with the origin and intent of the authentic.