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A Rant that took my attention on MacRhumors forum.
I pre-calculated projected actual overall cost of owning my i5/5/256 Haswell Air, which I got for $1500.
After calculations, this machine would cost me about $3000 for 3 years of use.
(Apple Care, MS Office Business, Parallels, Thunderbolt adapter to HDMI, Case... and so on).
Yea... A lot of people think it's all about the laptop with Apple. nah... not at all. There's a reason Apple is gradually dropping the price of their laptops.
They are slowly moving to a razor and blade business model... which basically is exactly what it sounds like - you buy the razor which isn't too expensive, but you've got no choice but to buy expensive additional blades.
I doubt Apple is making much money from laptop sales alone... well definitely not as much as they were making 5 years or so ago (remember the original air was about $1800 for base model, and if i remember correctly - $1000 additional dollars to upgrade to 64GB SSD from the base HDD.
Yes, ONE THOUSAND DOLLARS FOR 64GB SSD!
Well, anyways, the point is that Apple no longer makes them BIG bucks from the laptop alone, but they still make good profits from upgrades. $300 to go to 512GB SSD from 256, $100 for 4GB extra ram, and $150 for a small bump in processor. They make good profits from these as well.
But that's not where they make mo money. It's once you buy the Macbook, they've got you trapped in their walled garden for life. Every single apple accessory is ridiculously overpriced (compared to market standards of similar-same products).
And Apple makes their own cables and ports. So you have to buy exclusively for Apple products. Every now and then they will change even their own ports and cables, so you have to buy more.
Software is exclusive. You have no choice but to buy what apple offers... or run windows/linux on your Mac.
This is a douche level move comparable to say Mircrosoft kept changing the usb port every 2-3 years, and have exclusive rights to sell the devices that plug in.
No, instead, Intel-Microsoft and them guys make ports and cables as universal as possible.
Can you imagine if USB3.0 was thinner and not backwards compatible with usb2.0 devices?
Well, if it belonged to Apple that's how it would be.
This is why I held out so long before buying an apple laptop. Sure, I had the ipod classic, ipod touch, and more recently iPad Retina... but never a laptop.
I was always against apple.
But I factored in the pros and cons, and I realized I needed to go OS X. I've been fudged by one virus or another during my years of Windows usage. Trojans, spywares. meh.
I needed a top-notch device that I can carry with me around the world and use for any task which is work related. I figured $3000 was a fair price to pay for it.
No, not $1500... but $3000. Also I 'm dead happy I don't have to worry about heat issues anymore. This is a masterpiece. $3000 for 3 years equals $1000 a year, fair price to pay for security, comfort, and most importantly - reliability. (of course awesome battery is superawesome).
Okay I'm going to stop ranting. I just wish people factored in additional costs from owning an a mac. Expenses don't end when you bring the machine home.
I'm not even going to mention how they utilize technology-push to get you to buy a Thunderbolt display, or now with the new Air - to get a time capsule (AC compatible).
It's all about the blades, with Apple. And once you go Mac, you likely won't go back... hence all the student discounts and benefits. They're baiting you to be a Mac user for life!
Apple Marketing is the ultimate.