If you haven't seen the video instructions for how to factory reset GE's smart light bulbs.

STOP WHAT YOU ARE DOING AND WATCH: https://youtube.com/watch/...

Theres also a twitter thread about this which includes screenshots of their instructions on how to count 2 seconds: https://twitter.com/NumbersMuncher/...

This is what happens when you hire a product manager with no experience and put them in charge of engineering, design, UX (who we kidding they def don't have one of these) etc. This is just magical