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Search - "trying to fit a square peg into a round hole"
Stakeholder: In user profiles, I want users to be able to renew gift memberships for their giftee.
SH: For example, if I buy a gift membership for you and it expires or is about to expire, then I want to be able to renew it for you.
Me: Typically, gifts aren’t the gifter’s responsibility to manage. There’s no reason for you to be able to manage my membership from your account, even if just to renew. You’re opening up Pandora’s box here. If you let users renew for giftees, you’ll eventually have a user ask if they can cancel the giftee’s membership because they got into a fight and want to stick it to the giftee.
SH: But our users aren’t using the gift membership sales flow correctly. That results in all sorts of data issues for our reporting services and we spend so much time fixing it by hand.
Me: Your sales flow is confusing. The website asks users to verify membership for a giftee in case the giftee has or had a membership. How it the gifter supposed to know that? You’re trying to make things easier for you, but you’re expecting the user to know that and comply. That’s unrealistic.
SH: But there must be a something you can do.