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Search - "can you tell i hate marketing"
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Not one feature.
All analytics systems in general.
Whether it's implementing some tracking script, or building a custom backend for it.
So called "growth hackers" will hate me for this, but I find the results from analytics tools absolutely useless.
I don't subscribe to this whole "data driven" way of doing things, because when you dig down, the data is almost always wrong.
We removed a table view in favor of a tile overview because the majority seemed to use it. Small detail: The tiles were default (bias!), and the table didn't render well on mobile, but when speaking to users they told us they actually liked the table better — we just had to fix it.
Nokia almost went under because of this. Their analytics tools showed them that people loved solid dependable feature phones and hated the slow as fuck smartphones with bad touchscreens — the reality was that people hated details about smartphones, but loved the concept.
Analytics are biased.
They tell dangerous lies.
Did you really have zero Android/Firefox users, or do those users use blocking extensions?
Did people really like page B, or was A's design better except for the incessant crashing?
If a feature increased signups, did you also look at churn? Did you just create a bait marketing campaign with a sudden peak which scares away loyal customers?
The opinions and feelings of users are not objective and easily classifiable, they're fuzzy and detailed with lots of asterisks.
Invite 10 random people to use your product in exchange for a gift coupon, and film them interacting & commenting on usability.
I promise you, those ten people will provide better data than your JS snippet can drag out of a million users.
This talk is pretty great, go watch it:
https://go.ted.com/CyNo6 -
Marketing Person: [email] The feature you worked on is setting our customers’s statuses to “transactional.” We can’t send them marketing emails.
😒🙄
Me: [email] My code is not doing that. It checks to see if a contact exists in our mailing list. If it does, it adds the contact to the new list that you requested. If it doesn’t, it creates a contact and adds it to the list. Newly created contacts default to “onboarding.” For already existing contacts, I’m just adding them to the list and I’m not changing anything else. Here’s a blog post from the marketing software company that explains how a contact could get marked as “transactional.”
Later in the day, Marketing comes over to my desk and brings over the Product Manager. He asks the same question. 😡 Oh hell no. You do not create a gang up on me and hope the social pressure changes my answer.
Me: Like I wrote in my email, my code isn’t wrong and it’s not malfunctioning. It’s doing what you requested: add users who submit their email on x form to the new x list. In the marketing software, you can even check each contact and see when their status got changed to “transactional.” It wasn’t from my code.
I really hate marketing sometimes. Especially when they think they know how my code works. Excuse me, do you have access to our git repo? Can you read the code and point out the supposed problem? I didn’t think so. So don’t go accusing me of making a mistake or doing my job wrong.4