Once upon a time we were normal remote professionals and our sprint meetings were characteristically professional, no more, no less.

Until.

one of our juniors, a Southern sports-bro type, suddenly started saying "SIR" to the scrum master in literally every sentence.

"Good morning sir". "Yes sir." "Thank you sir." "I can do that sir."

SOMEHOW this plague caught on to half of the male members of our team like we're in the military or something. We have ONE veteran and ZERO Indians and I can't think of a logical explanation for why we're suddenly sir-ing each other and people who aren't even high level executives.