So I work for an IT consulting firm (web development) and was hired by a customer 7 months ago for coaching Git, implementation of VueJS on the front-end and fostering teamwork with devs who'd been in their solo comfort zone for the last 15 years.
I asked for confirmation multiple times on whether they were sure they wanted to go through with a bigger investment in front-end. Confirm they did, multiple times.

After half the team's initial enthusiasm faded (after 1 month), the 'senior' of them who's worked there for 18 years on a single -in the end, failed- project got a burn-out after half a week of showing up (without doing actual work) from the stress, and started whining about it with management that has no technical clue whatsoever. This and other petty office politics lead to the dumbest organizational and technical decisions I've seen in my short 5-year career (splitting a Laravel app that uses the same database in two, replacing docker container deployment with manual ssh'ing and symlinking, duplicating all the models, controllers, splitting a team in two, decreasing productivity, replacing project management dashboards with ad-hoc mail instructions and direct requests).

Out of curiosity I did a git log --author --no-merges with the senior's name on the 2 projects he was supposed to help on, and that turned up... ZERO commits. Now the dept. hired 3 new developers with no prior experience, and it's sad to see the seniors teach them "copy paste" as the developer's main reflex.

Through these 7 months I had to endure increasingly vicious sneers from the IT architect -in name only- who gets offended and hysterical at every person who dares offer suggestions. Her not-so-implicit insinuation is that it's all my fault because I implemented Vue front-end (as they requested), she has been doing this for months, every meeting at least once (and she makes sure other attendees notice). Extra background: She's already had 2 official complaints for verbal abuse in the past, and she just stressed another good developer into smoking again.

Now I present her my timesheet for January, she abuses her power by refusing to sign it unless I remove a day of work.
Earlier this week I asked her politely to please stop her unjust guilt-tripping to which she shouted "You'll just have to cope with that!", and I walked out of the room calmly (in order to avoid losing my nerves). She does this purely as a statement, and I know she does it out of bad faith (she doesn't actually care, as she doesn't manage the budgets). She knows she wields more power over me than the internal devs (I am consultant, so negative reviews for me could delay further salary raises).

I just don't know how to handle this person: I can't get a word in with her, or she starts shouting, and it's impossible to change her (completely inaccurate technological) perception.

Hi everyone... Great to be back but not feeling so great. I keep feeling... "tired", "bored", like everything I do has no fucking meaning. Like I lost all of that fun I had when I was making my own projects. I get home at 6PM from work and it feels like time passes by so fast. I can't even muster up the enthusiasm to start my own personal projects.

What do you do when you feel like this? How can I get back my enthusiasm?

I subscribe to many copywriting newsletters. Here's an article that shows how it's like on "the other side", marketers struggle, too.

How Kevin's Massive Mistake
Completely Changed His Life

Kevin H. made a huge mistake.

The biggest, he would say, if he could tell you himself.

And he knew it immediately.

It was, he said, "instant regret."

Within milliseconds, he was asking himself "What have I done..."

Kevin, see, had just jumped the rail of the single most popular suicide spot in the world, the Golden Gate Bridge.

On average, the site gets another distraught jumper every two weeks. Kevin was one of them.

It wasn't like he hadn't tried to quiet the voices in his head. Therapy, drugs, hospitalization.

Time to die, those voices still said.

And yet, in the minutes his bus dropped him off at the bridge, he hesitated and paced with tears in his eyes.

"I told myself if just one person comes up to me and asks if I'm okay... if one person asks if they can help... I won't do it. I'll stop and tell them my whole story..."

But nobody did, so he jumped.

It was in those next milliseconds, he would later say, he knew it was the biggest mistake of his life.

He didn't want to die.

But now, he was sure, it was too late.

From its highest point, it's a 245-foot plummet into the icy bay waters below.

Out of the 1,700 people that have jumped from the bridge since it first opened in 1937, only 25 have survived.

Kevin, against all odds, would be one of them.

He slammed into the water like hitting concrete. Three of his vertebrae instantly shattered.

When he surfaced, he couldn't hold his own head above water. But, incredibly, a sea lion kept pushing him up.

The Coast Guard soon arrived and pulled him out.

From there, he began a long recovery that required intense surgery, physical therapy, and psychiatric care.

While still under treatment, a priest urged him to give a talk to a bunch of seventh and eighth graders.

Afterward, they sent him a pile of letters, both encouraging and full of their own pained thoughts.

He also met a woman.

Today, Kevin lives in Atlanta and he's been happily married for the last 12 years.

And he tours the country, sharing his story.

So why re-tell it here?

Obviously -- I hope -- you don't get lots of copywriters looking to snuff it after a flopped headline test.

Just the same...

We've talked a lot in this space about the things one needs to get by in this biz.

My friend and colleague Joe, over at the publishing powerhouse Agora Financial, likes to list requirements.

You need intense curiosity...

You need a killer work ethic...

And you must, MUST have... resilience.

Meaning, you must have or find the capacity to bounce back from failure and flops, even huge ones.

Now, again, Kevin's story is an extreme and in this context -- I hope -- a hyperbolic example of somebody giving up. In the worst way possible.

It is also, though, a metaphor.

See, I get a lot of notes from some of you guys... and at conferences, I get to talk to a lot of people...

And I often get the sense, from some folks, that they're feeling a little more overwhelmed than they let on.

Some are just starting out, and they've got a lot on the line. For some, it's everything. And some are desperate to make it work.

Because they have to, because their pride or livelihoods or a family business is at stake, because it's a dream.

And yet, they're overwhelmed by all the tips and secrets... or by piles of confusing research or ideas...

For others, even had some success, but they're burned out, feel antiquated, or feel like "imposters" that know less than they let on, in an industry that's evolving.

To all those folks... and to you... I can only say, I've been there. And frankly, go back there now and again.

Flops happen, failures happen. And you can and will -- even years and decades into doing this -- make the wrong choices, pick the wrong projects, or botch the right ones.

The legendary Gene Schwartz put it this way, according to a quote spotted recently in fellow writer Ben Settle's e-letter...

" A very good copywriter is going to fail. If the guy doesn't fail, he's no good. He's got to fail. It hurts. But it's the only way to get the home runs the next time."

Once more, nobody -- I hope -- is taking the trials of this profession hard enough to make Kevin's choice.

And believe me, I don't mean to make light of the latter. I just want to make sure we hit this anvil with a big hammer. To drive home the point that, whatever your struggle, be it with this biz or something bigger, that you don't want to give up. Press on.

As Churchill put it, "Success, is the ability to go from failure to failure without losing your enthusiasm."

Or even more succinctly when he said, "If you're going through hell, keep going."

Because it's worth it.
.
John Forde