I have an issue that I just can't shake and wondered if anyone had any insight.

I'm currently working for a company that is going through a ruff patch when it comes to google rankings dropping off.

I'm the developer who is rebuilding his sites, I've told him that his site is very flat as in no content and he need to start writing articles within his industry.

No buying strength at all just a catalogue of products categorised.

But the guy doesn't get it and insists in spending money on PPC Google shopping which gets him a 83% bounce rate.

I keep going on and on at him how he is doing to much advertising and not enough content marketing but he just doesn't get it.

What would you do ?.