Big client, sells products in 30+ countries.

Tries to generate newsletter subscribers, so asks for a system to send a coupon upon subscription.

2 days later, client calls in panic. “We have too many subscribers, our marketeers say it’s a bot issue, can you do something?”.

Checked the data, checked analytics, turns out there’s a lot of referral traffic from freebie-sites, no sign from a bot issue.

Called the client back, “sorry, but there’s nothing you can do about that, you wanted your newsletter to become popular. Not you’re the victim of your own success”.

Client: “can we add captcha?”

Me: “why would you want to do that? You don’t even have a bot issue”

Client: “to make it harder for people to subscribe”

I tried to talk som sense in their heads, but after 3 times I gave up and implemented the damn captcha. It’s still there, doing nothing but annoying thousands of people, including me...

CompanyYouNeverHeardOf sends you IrrelevantNewsletter512... so you hunt for the unsubscribe link, which you find buried in the boilerplate crap at the bottom of the mail, rendered in #eee on a #fff background, in 4-point type, and click that. End up on a web site that asks you like 8 times if you're sure you want to leave and please, reconsider, we're nice folk really, blah blah blah. And then you get *another* email from them saying they received your unsubscribe request, and *then* yet another to confirm that yes, you unsubscribed, and please feel free to re-sub anytime (as if!)

GOD I HATE MARKETEERS!!!1one

On the game front, I see so much conflicting advice. "Start getting feedback" as soon as possible. "Donnt soft launch on steam! The algol will wreck you.", "soft launch on itch to get feedback", "dont soft launch on itch!"

"Start marketing today", "focus on influencers", "get to know communities *before* you advertise", "dont get to know communities beforehand if you're just planning on self prompting", "dont self promote".
"CPM is important.", "CPA is important". Etc.

Sounds a lot like "have a bunch of money upfront." The solution is just to succeed from the start! It's so obvious. Just invent the next gta. The next facebook. Get a small loan of 50,000 dollars, or a million. Donate for a year to other kickstarter projects so people will know you and reciprocate! But also dont ebeg!

How about no. How about fuck all this advice by silver spoon assholes that didnt have to work on shoestring budgets. The advice is the equivalent of having a 300 page tonedeaf book, every page blank except page 150, where the words "fuck you. I got mine." Are printed in times new Roman, 14pt font, neatly in the center of the page.

The truth is most of the "indies" already made it in the software industry proper, before switching over. $5k kickstarter videos, with $15k marketing budgets, no doubt funded in part through their own money funneled through services that provide shell donations, because KS is being used as a glorified advertising service. People buying off steam curators for promotions, youtubers making sponsored videos without disclosing they're sponsored. Fake viralility. Fake campaigns. Predetermined success for those who could *already* afford to develop and go commercial without a publisher. And they came into the market and cannibalized the opportunity, raising the bar for everyone that wasnt them. I guess that's actually a good thing, because we wouldnt have half the amazing games we do, and the pressure to produce quality. But then I see fantastic games utterly ignored or flailing in an attempt to compete for eyeballs in an industry frequently dominated by gatekeeping marketeers and influencers, where human grace determines success or complete oblivion. And I'm just disgusted with it.

Also buy my game. Preorder NOW! And you'll get a REAL canvas bag, I'll go to like the goodwill and buy one and screen print the game logo on it or some shit. Buy the special collectors edition and get pictures of my feet. Buy the game of the year edition and get a real gasmask. Preorder now and I'll fucking suck your di k right now. No lie. Preorder the diamond edition RIGHT NOW in the next six minutes and I will send you one hundred thousand dollars in gold plated bottle caps. Limited supply. one million per customer. Offer expires soon. This is not a scam. I repeat. This is NOT a scam.

In other news I'm soft launching Atom Ranger in six months (assuming the nuclear apocalypse hasn't *actually* started by then). Its state of decay and fallout meets rimworld. Build and manage a sprawling base, resolving conflicts, exploring post apocalyptic Colorado and surrounding territories of no-mans-land. Navigate hazardous weather, radioactive terrain, collapsed bridges, dangerous rivers, and deal with cultists, bandits, slavers, and hungry cannibals. Broker peace between not just the factions outside your settlements, but within your base too. Manage conflicts, settle disputes, avert disasters, barter, scavenge, and survive in a fully dynamic world, where buildings slowly crumble, grass and trees sprout up in the road and vacant lots, fires burn out of control, and factions loot, ruin, and takeover settlements. Watch the world and the survivors in it change and survive. Help them to survive, or become a warlord and rule over the wastes.

Lets be honest. It's basically kenshi but less complicated.

If you want to volunteer to test (instead of paying to be a glorified tester, aka "alpha") let me know in the comments.

I'm currently setting up a discord and mailing list.

i'm wondering how long it will take until marketeers/recruiters/"ad-people" will find this sacred place and ruin it for everyone...

i hope there is a "ban this asshole" button in the backend for...you know....just in case...

Marketeers 🤬

what's your opinion on search engine marketeers? I think they're smurky and don't know how the internet works. I once had a 'SEO specialist' even telling me that my HTML wasn't correct because it didn't had the same markup as Google's documentation. For the record: it díd have all the microdata, but I used <ol> instead of <ul>. So yeah...

Why do these e-marketing companies always have some kind of manager/consultant/strategist/marketeer/whatever to handle emails between me and their devs. Instead of emailing with another technical person and quickly fixing the problem I end up sending one billion emails to someone who has no clue on what needs to be done to fix te problem. From now on my emails contains a part called "to your developer:" explaining the technical part of the email.

And no - I don't want to plan a conference call... just let me code dammit!

Meta, Microsoft, Google, and countless startups have been investing and growing, making devs crazy with incredible salaries, incomprehensible hiring processes, and toxic corporate culture. They tried to make masses of end users beta-test their MVP products and services, turning them into subscribers and regular customers. Then they laid off many engineers and now try to run their businesses using immature artificial intelligence instead.

AI, also known as "the one guy that can type real quick" can be very eloquent and replace some junior devs, marketeers and supporters, so it seems, but once someone has a problem that is not already documented unambiguously, then they have a real problem.

Just received an email from a marketing company in the US stating that:

"Not liking cookies. Use Google analytics instead to track behavior."

And that "Cookies now losing popularity in the US".

rm -rf /