At Job interview.

Interviewer: Where do you see yourself in 10 years?

Me: I see myself as the leader of a raider group, robbing and scavenging together pieces of what is left of the civilization in hopes to build a weapon powerful enough to take the world back from a rogue AI, which I built myself few years earlier.

Interviewer: What!?

Me: What?

WWDC was not about developers this year. It was a conference call with shareholders and investors. No bold moves, just several consecutive "this product will no longer suck" and "look at what you can do now, big companies" announcements.

watchOS will work now (it's too slow ATM). tvOS will just be less cumbersome. macOS still lagging behind (I mean, I already have great third party apps that clean my hard drive, but thank you for solving a problem I didn't need fixing). iOS 10 is simply about messages (it's not going to make me ditch Telegram, because it doesn't have an Android client, regardless of how large you make emoticons appear on screen). Apple Music will still suck, especially if you have more than one Apple ID. And Apple Maps will continue to be useless outside of the US.

Where did the bold moves go? Where's the "we're breaking up iTunes into several distinct apps that serve their purposes really well"? (Guess iTunes is too valuable a trademark...) Where is the "we will end the WKView vs UIView vs NSView nonsense"? (You know, OOP is about creating classes, which are abstractions and whose instances deal with the particularities of their environment; a View is a View, regardless of where they live; an instance of a View should care about being on a watch or on a phone, not the developer.) Where is the "we love indie developers and will help you"? They showed off a lot of integration with well established apps, that don't really need to stand out any more. They showed that video of "normal people" who have developed apps, but no one knows about them! And then they changed the AppStore so you can pay to advertise your app, but who has the means to do that? Indie devs are surely on a tight budget, so who's that helping again?

For me, this WWDC was sugar coated with a "we love you developers" BS, but was a business statement to large companies ("see what you can do now Uber, Lyft, WeChat, WhatsApp, Doordash, all the P2P payment apps, ESPN, WSJ and so on?"). It's already a known fact that the bulk of the AppStore revenue goes to the top 1% apps. And what's the point of having tvOS be open to developers if it is very unlikely I'll ever develop anything for it unless I work at CBS?

It's great that they want to make it easier for kids to learn Swift. But there's very little point in that, if those kids' apps aren't going to be used and are simply going to make the "we have 2 million apps on the AppStore" announcement look shinier for shareholders. Without a strong indie community, the Swift Playgrounds app for the iPad is just manufacturing workers for large corporations.

And without a strong indie community, things get tougher for indie clients as well. Who will have the money (and therefore the time) to implement all those integrations in order to even dream about competing with heavily funded apps?

Yeah... So thanks, Apple, but no thanks.

Bad dev practices:

1. Forgetting to version control some fun project i am doing for a long time and then commit everything at once. And forget about it again..

2. I probably have too much love for abstraction. So i abstract stuff just for the fuck of it to the point my friends dont even understand what the program is for.

3. I have no patience and due to that i lose motivation when i think of some idea that is big.

4. I cant keep my ideas small enough, and i dream too big until problem3 kicks in, and then i drop the entire idea.

People say programmers are no fun!! But they don't know the truth.

We have big Ass container of emotions almost ready to explode anytime. We are spending too much time in debugging stuff one after another that having a free time is just a hoax to us, even when we came back home for sleep, it's only to dream about solution. We would be happy with debugging the error that is not letting us sleep for weeks.

!dev (Please, don't take this very seriously, I'm kind of burnt out)

I'm not having a good time.

I can't even write a post to properly explain how I feel.

I feel disappointed by life and by myself in many levels. Life is disappointing. I am disappointing too.

I'm having issues to focus, can't even write a couple of lines of code.

Time to listen to some emo lofi and write about how much I hate myself.

I wished I didn't feel these feelings.
I wished I didn't regret so many things I did or didn't do.
I wished I could fucking understand everything I read, but I don't, everything I read is gibberish, every paragraph makes me feel like I'm drifting in a storm.

I wished I was happy with my career, with my job. I wished I had a true friend.
I wished I could finish one goddamn fucking project for once.

I wished there was something that made me unique, but I don't think there's any.
I just feel like an ant, and that I don't really matter.

I don't feel like I'm someone at all, I feel like I'm experiencing a dream, and a rather boring one.

Programming used to be challenging and fun for me, but it has become this dull and stressful ordeal.

The internet has shown me that I don't matter really. I remember being a little kid and believing that the internet would not discriminate you, that right from the comfort of your house you could connect to people and be cared for, and collaborate in something.

But every year that passes I see that I was wrong. I have tried to put in time into people, I have asked people how they're doing, I have cared for their projects. But there's no reciprocation.

The internet itself has become a thing where the big fish only matters. The top 1k users will get 99% of the attention.

Fuck nurture, rule competition.

What's the point of creating a github project that you think it's cool? No one will give two shits about it, it won't make a goddamn difference whether you push it or not.

You know what fucking matters? If you're an apple or google developer and have thousands of followers.

Bla, bla, bla, I'm depressed...

This is real rant, not one of these funny stories!

So, I spent 4 years to get a Computer Science degree, and did two specializations, 3.5 years more in Uni. I have 6 years of experience working in IT, from support to programming. I also speak 3 languages.

I'm from a South America country, and now I'm living in EU.

I'm 30 now and earning a little more than a MacDonald's cashier earns in the US. I have to live in a shared apartment like a fucking Uni student. I have nothing, no car, no house, no girlfriend. WTF!

IT is a fucking lie! Profession of the future my ass!

In Uni they said that finding a good job was easy, that companies would literally grab us by the neck to work for them. LIE!
I did found a low paying job though, where at least I could learn a lot more.
People were really satisfied with my work and I even received a proposal of one of our clients to work for them, but the offer wasn't good enough.

I tried entering some big companies as a Trainee, but it was so ridiculous, they said they were looking for an IT person, but they asked things related to economy and other stuff that had nothing to do with IT. I always failed in the group work/interview, it was so ridiculous, I remember one candidate saying her dream was to work for the company since she was a child, SERIOUSLY!

When the opportunity came, I moved to EU and now I'm working as a dev. But as I said, I'm not satisfied with it! In the US the yearly average software engineer salary is about 100K, I earn less than 1/4 of it. And don't come saying that US pays more because of the cost of life, here the cost of life is the same or even more expensive, a super small apartment/loft is at least 180K, a simple new car 18K and a Big Mac costs 4€.

In the US, the average salary of someone that just graduated from uni is 60K to 70K! LOL

In EU, it's super hard for someone to earn 100K, that's why many companies are creating offices here, good workforce, 2 to 3 times smaller salary!

IT also sucks because it's too volatile, there's new stuff all the time. Someone always has to come with a new language, new framework, new library, etc etc. And you have to keep learning new stuff all the time.
Also job openings always ask for experienced people, like you must have at least two years of experience with VUE.js, or something.

Do you remember the last time you went to a doctor for a checkup, did they use a new tool, or did something different during the checkup? Probably not, the medic don't have to learn new stuff all the time, he is still using a stethoscope, he is still placing a wooden stick in your mouth to check your throat...
But in IT, almost no one nowadays is going to create code using CoffeeScript, they instead will use TypeScript.

I read an article saying that an IT professional must study 20 hours a week to keep up with new trends. So I must work 40 hours and study another 20? LOL
It's not that I don't like learning new stuff, but this sucks, I want to maybe learn something different or have a hobby.

Today I regret going to uni, I feel it was a waste of time and money. They taught things like calculus and physics that I never had to use professionally, and even programming stuff like linked lists I never had to use.

If instead I had studied dentistry or studied to be a ophthalmologist I think I would be earning more, would be working more independently and wouldn't need to keep up learning new things so much.

Also to work in IT you don't need a diploma, I read an article by a dude that learned programming by his own, did some software for his portfolio and got a job at Google.
When I read these kinds of story I regret even more going to uni, It really feels I wasted my time.

For these reasons I can't recommend going to uni to study IT, if you want to go to uni go study something else!
If you want to study programming do it on your own, there's everything you must know online for free, create a portfolio, and look for a job or even try working for yourself!

Living the life I have now, there's just no incentive to keep going.
Should I keep learning new stuff so maybe I can get a better job that will still pay low, or quit and try creating something on my own?
Or even ditch IT all together and go back to uni? LOL NO!

i hate you, you and you AHHHHHH

This doesnt have to make sense.
This is a freakin rant for god's sake, not a pull request. I'm not tryna be the best ranter?? Dont mind this rant. Just scroll. B if u can only hear my scream right now from the other side of the world, it sure can cause another big bang.

F u, this sht, (oh ya it's profanity, i got no better term for what im feelin, gahh please rip my head off) and that too, and this one too, all of u

I HATE ALL OF YOU. I BLAME ALL OF YOU FOR ALL MY INCONSISTENCIES. YE, IM TIRED OF TAKING ACCOUNTABILITY. F THAT SHT COZ IT JUST RAISES EXPECTATIONS. I CAN'T EVEN MEET THE DEADLINES I SET FOR MYSELF.

The hell are ambitions and all that "dream life" they tryna sell. Those won't even matter when I can barely get my sht together. UGH. I haven't even seen my friends, the SUN, trees and all normal people things. Dang, I want fried chicken. I haven't had one for a while. I guess I should end this rant here and order one.

I must just be hungry, no?

I subscribe to many copywriting newsletters. Here's an article that shows how it's like on "the other side", marketers struggle, too.

How Kevin's Massive Mistake
Completely Changed His Life

Kevin H. made a huge mistake.

The biggest, he would say, if he could tell you himself.

And he knew it immediately.

It was, he said, "instant regret."

Within milliseconds, he was asking himself "What have I done..."

Kevin, see, had just jumped the rail of the single most popular suicide spot in the world, the Golden Gate Bridge.

On average, the site gets another distraught jumper every two weeks. Kevin was one of them.

It wasn't like he hadn't tried to quiet the voices in his head. Therapy, drugs, hospitalization.

Time to die, those voices still said.

And yet, in the minutes his bus dropped him off at the bridge, he hesitated and paced with tears in his eyes.

"I told myself if just one person comes up to me and asks if I'm okay... if one person asks if they can help... I won't do it. I'll stop and tell them my whole story..."

But nobody did, so he jumped.

It was in those next milliseconds, he would later say, he knew it was the biggest mistake of his life.

He didn't want to die.

But now, he was sure, it was too late.

From its highest point, it's a 245-foot plummet into the icy bay waters below.

Out of the 1,700 people that have jumped from the bridge since it first opened in 1937, only 25 have survived.

Kevin, against all odds, would be one of them.

He slammed into the water like hitting concrete. Three of his vertebrae instantly shattered.

When he surfaced, he couldn't hold his own head above water. But, incredibly, a sea lion kept pushing him up.

The Coast Guard soon arrived and pulled him out.

From there, he began a long recovery that required intense surgery, physical therapy, and psychiatric care.

While still under treatment, a priest urged him to give a talk to a bunch of seventh and eighth graders.

Afterward, they sent him a pile of letters, both encouraging and full of their own pained thoughts.

He also met a woman.

Today, Kevin lives in Atlanta and he's been happily married for the last 12 years.

And he tours the country, sharing his story.

So why re-tell it here?

Obviously -- I hope -- you don't get lots of copywriters looking to snuff it after a flopped headline test.

Just the same...

We've talked a lot in this space about the things one needs to get by in this biz.

My friend and colleague Joe, over at the publishing powerhouse Agora Financial, likes to list requirements.

You need intense curiosity...

You need a killer work ethic...

And you must, MUST have... resilience.

Meaning, you must have or find the capacity to bounce back from failure and flops, even huge ones.

Now, again, Kevin's story is an extreme and in this context -- I hope -- a hyperbolic example of somebody giving up. In the worst way possible.

It is also, though, a metaphor.

See, I get a lot of notes from some of you guys... and at conferences, I get to talk to a lot of people...

And I often get the sense, from some folks, that they're feeling a little more overwhelmed than they let on.

Some are just starting out, and they've got a lot on the line. For some, it's everything. And some are desperate to make it work.

Because they have to, because their pride or livelihoods or a family business is at stake, because it's a dream.

And yet, they're overwhelmed by all the tips and secrets... or by piles of confusing research or ideas...

For others, even had some success, but they're burned out, feel antiquated, or feel like "imposters" that know less than they let on, in an industry that's evolving.

To all those folks... and to you... I can only say, I've been there. And frankly, go back there now and again.

Flops happen, failures happen. And you can and will -- even years and decades into doing this -- make the wrong choices, pick the wrong projects, or botch the right ones.

The legendary Gene Schwartz put it this way, according to a quote spotted recently in fellow writer Ben Settle's e-letter...

" A very good copywriter is going to fail. If the guy doesn't fail, he's no good. He's got to fail. It hurts. But it's the only way to get the home runs the next time."

Once more, nobody -- I hope -- is taking the trials of this profession hard enough to make Kevin's choice.

And believe me, I don't mean to make light of the latter. I just want to make sure we hit this anvil with a big hammer. To drive home the point that, whatever your struggle, be it with this biz or something bigger, that you don't want to give up. Press on.

As Churchill put it, "Success, is the ability to go from failure to failure without losing your enthusiasm."

Or even more succinctly when he said, "If you're going through hell, keep going."

Because it's worth it.
.
John Forde