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Search - "life guard"
!dev !rant - only very sad
I have been through the worst and saddest week of my life.
Sadly, it's getting worse every day.
I've been travelling around the world in my RV for years and haven't seen my parents for several years. Since I recently successfully completed a huge project and now have some spare time, I thought it would be nice to visit my parents. Everything went well. We were glad to see each other after a long time and had a nice day together. My father works as a security guard and had to go to work early in the evening. So I stayed alone with my mother.
In the evening my mother went to bed earlier than usual because she didn't feel well. I wished her a good night and wanted to surf the internet. But somehow I had a strange feeling (maybe a premonition) and after 5 minutes I went into her bedroom to bring her a glass of water and at this very moment she suffered a heart attack. I threw it all away and called 911 immediately. I shouted the address into the phone, screamed emergency, heart failure, unconscious while trying to start resuscitation at the same time. Fortunately, the ambulance was nearby, arrived in just a few minutes, pushed me aside and started the resuscitation procedure. It took more than an hour and dozens of electric shocks to even get a pulse.
The ambulance took her to the hospital for further medical treatment. I was in the hospital all night until at least she had a stable pulse.
As soon as I returned to my parents' house (the car was still warm, hardly 3 minutes have passed), my father, who had returned from work a few minutes earlier, suddenly suffered a thrombosis in his leg. The whole leg was slowly turning black. I immediately dragged him into the car and drove him as fast as I could to the hospital.
It's Sunday now. I haven't slept since Thursday and I've been in the hospital all the time. Both are in a coma, fighting for their lives. I thought it couldn't get any worse, my mother got sepsis and pneumonia today.
Now I have returned to my parents' house and pray that both of them will survive. Can't sleep even though I'm tired to death. Can't work, try to distract me somehow. Maybe I'll be able to sleep at least two hours. Then I'll go back to the hospital.
What a damn fuckin' week.46
Why do I keep seeing children in every workspace I go to..? I can admit that I'm childish at times but... and this is just life advice?
Don't lie. Don't cry when you don't get your way. Don't claim I am lying when I prove you wrong.
Don't make a false accusation. You ALMOST LOST YOUR LIFE TODAY with that bullshit. One more word from your mouth to tarnish my reputation with a good group of people in that manner and frankly, I would've shot you dead in front of everyone.
Short version of the story behind this rant:
Someone accused me of sexual harassment because I (I wish I was joking about this) held the door for a female employee that works with me. I brushed off the bullshit that happened at the door but the customer went to the manager who, as a result, nearly fired me and sent me to court.
Fortunately we have a camera at the entrance which disproved the allegations of "he grabbed my ass while I walked through the door" and our security guard is a badass and kept the tape.19
not a rant. I like poetry. Am a poemfag.
Be very impressed. VERY IMPRESSED!
Okay, well, just cringe through it at least. Smile and nod. I hope formatting doesn't butcher this.
a king came to me one day
and claimed you will be my son!
and fame, and fortune, and all things good
yours your cup to overflow, overrun!
happiness and princesses, acclaim to your name
a life of leisure and of ease
land rich in treasures buried,
and swarthy ships on deep seas!
All these things, of emperors and kings
Will be yours to command! Though I warn
you my fair son, it is not as it seems
a charmed life is not grand
for though the riches of this earth
at your call, at your hand,
should find you at my passing, in your wealth
it is a kings fate to be damned
wealth to grave you can not take
and princesses demanding wives are one to make
and ships in harbor soon they rot
and health in age gives way to ache
and land is lost which once hard fought
truly that is rare the happiness which can be bought!
so upon the kingly head, heavy rests the (golden) crown
and though surrounded by apparent friends
never must he let his guard down
and ease which spoiled by fear of loss
magnified by all he'd gained
weary king, my boy, tis his lot,
to die a thousand times,
but never grow old again,
so heed these words my boy
it is not the wealth, or fame, or ease
that makes a man great my son,
but his words and his deeds!2
I subscribe to many copywriting newsletters. Here's an article that shows how it's like on "the other side", marketers struggle, too.
How Kevin's Massive Mistake
Completely Changed His Life
Kevin H. made a huge mistake.
The biggest, he would say, if he could tell you himself.
And he knew it immediately.
It was, he said, "instant regret."
Within milliseconds, he was asking himself "What have I done..."
Kevin, see, had just jumped the rail of the single most popular suicide spot in the world, the Golden Gate Bridge.
On average, the site gets another distraught jumper every two weeks. Kevin was one of them.
It wasn't like he hadn't tried to quiet the voices in his head. Therapy, drugs, hospitalization.
Time to die, those voices still said.
And yet, in the minutes his bus dropped him off at the bridge, he hesitated and paced with tears in his eyes.
"I told myself if just one person comes up to me and asks if I'm okay... if one person asks if they can help... I won't do it. I'll stop and tell them my whole story..."
But nobody did, so he jumped.
It was in those next milliseconds, he would later say, he knew it was the biggest mistake of his life.
He didn't want to die.
But now, he was sure, it was too late.
From its highest point, it's a 245-foot plummet into the icy bay waters below.
Out of the 1,700 people that have jumped from the bridge since it first opened in 1937, only 25 have survived.
Kevin, against all odds, would be one of them.
He slammed into the water like hitting concrete. Three of his vertebrae instantly shattered.
When he surfaced, he couldn't hold his own head above water. But, incredibly, a sea lion kept pushing him up.
The Coast Guard soon arrived and pulled him out.
From there, he began a long recovery that required intense surgery, physical therapy, and psychiatric care.
While still under treatment, a priest urged him to give a talk to a bunch of seventh and eighth graders.
Afterward, they sent him a pile of letters, both encouraging and full of their own pained thoughts.
He also met a woman.
Today, Kevin lives in Atlanta and he's been happily married for the last 12 years.
And he tours the country, sharing his story.
So why re-tell it here?
Obviously -- I hope -- you don't get lots of copywriters looking to snuff it after a flopped headline test.
Just the same...
We've talked a lot in this space about the things one needs to get by in this biz.
My friend and colleague Joe, over at the publishing powerhouse Agora Financial, likes to list requirements.
You need intense curiosity...
You need a killer work ethic...
And you must, MUST have... resilience.
Meaning, you must have or find the capacity to bounce back from failure and flops, even huge ones.
Now, again, Kevin's story is an extreme and in this context -- I hope -- a hyperbolic example of somebody giving up. In the worst way possible.
It is also, though, a metaphor.
See, I get a lot of notes from some of you guys... and at conferences, I get to talk to a lot of people...
And I often get the sense, from some folks, that they're feeling a little more overwhelmed than they let on.
Some are just starting out, and they've got a lot on the line. For some, it's everything. And some are desperate to make it work.
Because they have to, because their pride or livelihoods or a family business is at stake, because it's a dream.
And yet, they're overwhelmed by all the tips and secrets... or by piles of confusing research or ideas...
For others, even had some success, but they're burned out, feel antiquated, or feel like "imposters" that know less than they let on, in an industry that's evolving.
To all those folks... and to you... I can only say, I've been there. And frankly, go back there now and again.
Flops happen, failures happen. And you can and will -- even years and decades into doing this -- make the wrong choices, pick the wrong projects, or botch the right ones.
The legendary Gene Schwartz put it this way, according to a quote spotted recently in fellow writer Ben Settle's e-letter...
" A very good copywriter is going to fail. If the guy doesn't fail, he's no good. He's got to fail. It hurts. But it's the only way to get the home runs the next time."
Once more, nobody -- I hope -- is taking the trials of this profession hard enough to make Kevin's choice.
And believe me, I don't mean to make light of the latter. I just want to make sure we hit this anvil with a big hammer. To drive home the point that, whatever your struggle, be it with this biz or something bigger, that you don't want to give up. Press on.
As Churchill put it, "Success, is the ability to go from failure to failure without losing your enthusiasm."
Or even more succinctly when he said, "If you're going through hell, keep going."
Because it's worth it.
It started when life caught me off guard. It was one of those transition moment when you realized you are no longer a college student and you need to get a job.
I was clueless that time (still clueless - smh) that I didn't prepare my CV nor interviews. I got into panic mode and ask help from career service in my college (I rarely ask for help, and when I did that, I am really desperate).
Long story short, I got a job from the career service's connection. I don't think I did well in both the interview and technical test (of course, no prep or whatsoever, what do you expect?) but seems like we both in need of each other (maybe because my grades when I was in college is good... and maybe because my starting salary is low enough... and maybe because there was no better candidate at that moment) that I get picked.3