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I am a no-nonsense, ads/marketing-hating person. I use adblockers on the web, modded apps on mobile, disable notifications for almost all the apps, and have the mobile on DND most of the time. I also send most of promotional and marketing emails to spam. the only ads and campaigns that are able to reach me are the forced native campaigns (i.e native ads in the news feed, social media feed, etc)
And I just joined a company whose main product is marketing for social media :/
This is not my first marketing domain company. I interned with video advert company also sometime back when I was a student. The work here in this domain is decent, not much is required since it's a B2B domain and whatever the library provider company couldn't provide, the B2C devs will hack and support on their own.
As a dev, I don't think most people like integrating ads, marketing channels, etc into their software. but being in presence of all the marketing stuff: growth, cohort, funnels audience, campaigns, retention... just ugh2