Client: I want a mobile game with Leaderboards, Social media sign-ins, In-game store, Ads, IAP etc in 2 months

Me: Cool, what’s your budget?

Client: $50

Well that explains a LOT!

Dear websites,

Please stop fucking asking me to install your shitty mobile apps. They do the same thing your site does. I have a browser, and it's a lot better. I don't even visit you every day. But even if I did, and I wanted your crappy app, I'd open the app store and download it by myself. No need to push me.

No need to waste the little screen estate I have with crappy call-to-action sections to download that shit.

Fuck your desire for more information about me. Fuck your narcissistic enjoyment when I have your icon on my fucking home screen.

The truth is, there is a very small number of apps that really need to integrate with a phone to offer better experience.

I feel most of you feel you need to have an app just because everyone else does. And so you could show these little Android and Apple logos on your website or ads. Well, how about you just make sure your site works well on a mobile screen and don't waste your money on a half-baked mobile shit app unless it really offers something worthwhile?

And if you do have a good app and it really does something, ask me just once and fucking respect my choice. Don't just ask me again and again, on every page, with every new session, or I'll just stop visiting.

You're all not that unique, so fuck you!

I am trying to understand something for a while. devRant is full of privacy advocates and to be honest, part of it is almost taken by a group of people that call other people random swear words people because they are using a particular product of a company.

I will raise some points and will try to discuss them with other people in comments.

I will stick with Google. Since it looks like it's the most hated one. A company that has built one of the most intelligent infrastructure, the most popular mobile operating system and of course, the best search engine currently available.

The problem everyone sees is the privacy. Google tracks the search history to give users a better experience and show relevant ads. You might not need this "better experience". In case you don't know, you can turn off personalized search any time to make sure Google doesn't track. Same goes with Google Chrome, you can turn off all the data it is sending to servers in settings. You can simply not sign in if you don't anything to be synchronised.

An argument is Google should be opt-in rather than opt-out. But the general users are not tech-savvy. And yes, going to settings and turning on personalised search is a lot of work for a huge amount of people. Trust me, I worked in IT before. If they find other search engine giving them a good experience without changing anything in the settings, they will just simply move to that engine.

What interests me most if how people back DuckDuckGo. First of all, not all parts of DDG is not open source (it's fucking not, you can argue all day). Parts of it is closed because of licensing issues.

That is perfectly fine to privacy community. But it's not when Chrome is closed source for almost the same reason. I mean when you're using DDG, you are supporting a US-based company that has privacy all over its face and using closed source application on their server. Have you not learned anything from history?

You might be wondering about my obsession with Google. It hurts me when I see a giant company whose popular software is open source is bashed like this. Google has made huge contributions to open source communities. Chromium, Android, Kubernetes, Angular, GoLang, TensorFlow etc.

And PRISM, how do you know that DDG is not part of it? it's US-based after all.

I just saw an article that used a video with a title "TNW - Aral Balkan - Free Is A Lie | The Next Web" while asking us to switch to DDG. Ummm....DDG is also free right?

Maybe we should raise concerns with the US gov first rather than Google.

Holy shit, I never thought I would see the day that Microsoft makes me even more disappointed, but this is a NEW low.

The windows 11 email client is being deprecated, and they automatically "upgrade" you to the new outlook.

THERE'S ADS. THERE'S ADVERTISEMENTS IN OUTLOOK. WHAT THE FUCK. IF YOU CLICK THIS, IT JUST OPENS THE AD IN A BROWSER. IT'S IN MY EMAIL LIST, THEY ARE ACTIVELY TRYING TO TRICK YOU INTO CLICKING IT.

This is crappy free Chinese mobile game ad level of scummy. I never fucking thought they would honestly stoop so low as to make misleading ads a default part of their operating system. But here it is, in an app installed by default, developed in-house by Microsoft. Actually astounding and appalling.

Project Cortana: Day 1

I have seen a lot of people switching to Linux or other services to get away from all the data collections. It makes a lot of sense as no one would want their data to be sold without their consent.

But I am going to do something different. My aim is to integrate with Microsoft apps as much as possible and review the experience. So here is what I have done so far:

* Use Cortana in desktop and mobile (Android)
* Use Microsoft launcher in mobile
* Outlook as primary email provider (I was already using them as my default provider)
* Use Microsoft To-Do and calendar to keep track of things
* Use OneDrive to store all my files (I am moving them from Google Drive)
* Use the default Mail app on the Windows 10
* Use Onenote (I was using Evernote before)
* Use Edge on desktop and Mobile
* Use Skype instead of Hangouts

It's day one but I think I have already found it quite useful. For example:

* Adding reminder is much easier. I get them on both desktop and mobile which is nice.
* Mail app has been really useful. Especially the focused inbox really helps to get rid of the clutters. Also, I can immediately add a mail to the calendar (like Inbox by Google) which is really helpful.
* One of the features of edge that I have found really useful is that you can send web pages from mobile to desktop in one tap. That is extremely useful.

So far I am loving it.

Also, I tried to make sure that I am not sharing my data with third-party apps as I have turned off "relevant ads" feature.

Call me old-fashioned, but... I kinda liked it back in the day, when Microsoft made proprietary software, the Community made free software and everyone's "cui bono" was quite easy to answer - even those corporations involved in FLOSS did have a clear way to finance themselves.

Now, we have Microsoft coming into open source, seemingly making projects better and offering more and more "free" stuff.

You know.

"Free" Windows 10.
"Free" SaaS Office.
"Free" "Private" Repos on Github.

In general - what happened to clear and concise "I give you money, you give me stuff" capitalism like we had it in the 2000s?

I'd rather pay 20 bucks for a game on Steam than get it "free" and with ads or microtransactions - yet, many games, especially mobile, don't even offer me that option. It wouldn't be that hard now, would it?

The same goes for software. That Canonical would need to fuck their users over after Ubuntu One went to shit was obvious - they didn't offer the kind of commercial/enterprise OS'es that Redhat or SuSE sell.

What people seem to forget is that everyone needs to make a profit somehow. You don't get "free" stuff. Even the volunteers in the Open Source Community get something out of it - an opportunity to pad their CV at least, if nothing else.

Nowadays, software manufacturers have the same legitimacy as the "free" financial "advisors" you find at banks - and who could be dumb enough to trust them? Oh yeah: Almost the entire fucking society is who.

But then again, sell something and noone will want it - because they all want it for free, with annoying, privacy-invading ads or with equally annoying microtransactions, or financing based on commission - so you don't only pay ONCE, you pay until you realize you got fucked over and quit.

Capitalism used to work until all those idiots stepped in. How the fuck don't people realize that there's no free lunch in life? When have we stopped being functional people and turned into idiots.

Even worse: Those idiots think that they're entitled to something! They, who volunteered to become merchandise instead of customers, think that they have rights! Do cattle have rights? Nope. They get their "free" hay everyday and I get to buy beef, that's how it works. Moo!

Hell, they are surprised when they get fucked over by bank salespeople or their data stolen by corporations, intelligence agencies or something... What did they expect, goodwill?

Can we please make Adam Smith mandatory reading in school?! I mean, give people a chance to understand capitalism? The nonexistent "goodwill" of traders in general?

What??? 8GB RAM on mobile is too old?

Fucking ad pop-ups!

Waiting for the perfect browser :

1. It's not Safari or IE and without their shitty problems.

2. It's not a RAM gobbler like Chrome. But has its minimal UI.

3. Has Chrome like dev tools or Firebug and nothing less than those.

4. Does not have ads.

5. Cross platform. On both desktop and mobile.

6. Web extensions only

7. Everyone loves it. Even fanboys who swear by Safari

8. Blocks annoying pop ups on some sites.

You're open to contribute more points!

Absolutely detest some devs push their advertisement as fucking VIDEO in mobile webpage. There goes my monthly data quota for that silly ads. Fucking unethical.

Imagine: It's the year 2109.

You pay a subscription of $2.00/week to be able to shut off your alarm.

You open up your laptop and after watching 5 un-skippable ads, Windows 35 boots up so you can start working.

You start VSCode and it requires you to watch an ad, to boot up.

You pay a subscription of $29.99/month to get full access to your keyboard.

You pick up your mobile phone and you have to pay a subscription of $49.99/month to be able to unlock your phone as many times as you want.

Your mobile network allows you to make 1 phone call free for the day, post which you have to pay $1.50 per call. Data costs are seperate and its sold to you as a package, labled as an "Offer".

Your salary is compared to peanuts even though tech has gone beyond its limits.

Life is Good.

That moment when your mobile internet is so slow and you decide to ssh into your server and use elinks to browse the web and everybody around you is like "he's hacking" and I'm like IM JUST TRYING TO READ FUCKING NEWS BECAUSE GUESS WHO DOESNT PAY SO MUCH FUCKING MONEY FOR 1GB PER MONTH WHERE 500MB ARE USED AFTER VISITING ONE FUCKING SITE BECAUSE THERE ARE SO MANY DAMN ADS ON IT. I JUST WANT TO READ NEWS OR LEARN SOME C++++++++++ BUT INTERNET IS TOO SLOW TO OPEN FUCKING DDG.

Browsing the web in terminal is super nice btw. Really recommend that

Dear game developers of mobile games,

Please stop making EVERY FUCKING GAME dependent on having coins AND gems that you have to pay REAL MONEY for to oftentimes even keep playing! Or worse still you are kept at a basic level if you refuse to spend!

It’s boring, annoying, and your game is not worth spending like $100 on before getting bored and moving on.

And don’t get me started on ads!!

FUCK RIGHT OFF!!!

Such beautiful. Much wow.
I am sick of this shit.
Yet another tour bus company fails to serve a website for tourists to reserve a seat ffs.
Tried the mobile version first. The UI looked awesome, but I could not reserve a seat. I could only see free and already reserved seats.
"Fuck you" I tought. Let us try it by changing user agent to desktop.
Now the UI sucks camel pussy, but the functionality works. Well... not so well. I want to sit at the most right corner to avoid people who keep going to WC or have other ADS syndroms thus interrupting my fucking sleep once every 30 minutes.

How much do you earn from your Mobile Apps(from ads)? Whats the best paying Ad network in your opinion? What to do when Admob reduces most of the revenue(at the end of the month) saying "invalid traffic"?

Lets make an app that shows a lot of ads. Oh, people actually have to download and use it? Well, let's half-ass a game and name it [...] of[...]!

-every mobile game studio

If you are a mobile game developer and you make those stupid interactive ads that pop up in the middle of another game and try to make me play it. I dont like you and would sooner leave a bad review on your game for having the audacity to invade my other games. Stop it. It is the most annoying type of ad I have ever seen and actively discourages me from downloading your game. Mobile games are already basically a cancer without that horrendous experience.

Ya know... I didn't really want to read this article anyway...

Message to @dfox :

Just so mobile devs know for their apps, what advertising platform helped attract the most users to the app for the most bang for your buck? Was it Facebook ads, Instagram ads, word of mouth, etc?

Cordova or Xamarin?

I need to build a mobile app again, mostly for Android, because an interior Official app's functionality is so interior (written but monkeys) that it has finally pissed me of enough to take action.... And possibly be profitable (ads banner).

Mostly targeting Android but hey why not hit them all or at least also UWP.. I ain't paying for the Apple license... (Or maybe dfox could help release it...)

Anyway, which is better? I kinda want to pick up React and maybe try Typescript? (currently work with MEA(v1)N at work)

But I also use C# WPF, but mostly for my own projects these days when I need a desktop GUI.

I don't really feel like relearning Android SDK, I learned the SDK back when it was for Ice Cream.

I was talking about the mobile game The Room around another student yesterday and mentioned how it's like a escape room type of game.

Today I got 3 different types of escape room commercials on Instagram/Facebook. Never gotten anything close to this regarding ads.

I've never felt so afraid, or spied on.

Imagine a web way ahead of our time where its size goes beyond our imagination...

This is my first rant, and I'll cut to the chase! I don't like how web currently stands. Here's what makes me angry the most altough I know there's a myriad of solutions or workarounds:

- A gazillion credentials/accounts/services in your lifetime.

- Everyone tries to reinvent the wheel.

- There's no single source of truth.

- Why the fuck there's so much design in a vision that started as a network of documents? Why is it that we need to spend time and energy to absorb the page design before we can read what we are after?

- What's up with the JS front end frameworks?! MB's of code I need to download on every page I visit and the worse is the evaluation/parsing of it. Talk about acessibility and the energy bills. I don't freaking need a SPA just give a 20-50ms page load and I'm good to go!

- I understand that there's a whole market based on it but do we really need all that developer tools and services?

- Where's our privacy by the way? Why the fuck do I need ads? Can't I have a clue about what I wan't to buy?

Sticking with this points for now... Got plenty more to discuss though.

What I would like to see:

A unique account where i can subscribe services/forums/whatever. No credentials. Credentials should be on your hardware or OS. Desktop Browser and mobile versions sync everything seemlesly. Something like OpenID.

Each person has his account and a profile associated where I share only what I want with whom I want when I want to.

Sharing stuff individually with someone is easy and secure.

There's no more email system like we know. Email should be just email like it started to be. Why the hell are we allowing companies to send us so much freaking "look at me now, we are awesome", "hey hey buy from me".. Here's an idea, only humans should send emails. Any new email address that sends you an email automatically requests your "permission" to communicate with you. Like a friend request.

Oh by the way did I tell you that static mail is too old for us? What we need is dynamic email. Editing documents on the fly, together, realtime, on the freaking email. Better than mail, slack and google docs combined.

In order for that to work reasonably well, the individual "letter" communication would have to be revamped in a new modern approach.

What about the single source of truth I talked about? Well heres what we should do. Wikipedia (community) and Larry Page (concept) gave us tremendous help. We just need to do better now.

Take the spirit of wikipedia and the discoverability that a good search engine provides us and amp that to a bigger scale. A global encyclopedia about everything known to mankind. Content could be curated from us all just like a true a network.

In this new web, new browser or whatever needed to make this happen I could save whatever I want, notes, files, pictures... and have it as I left it from device to device.

Oh please make web simple again, not easy just simple and bigger.

I'm not old by the way and I don't see a problem with being older btw.

Those are just my stupid rants and ideas. They are worth nothing. What I know for sure is that I'll do something about or fail trying to.

Need some advice, which charging model is most beneficial nowadays? (for a mobile game):
1. Pay for full app
2. Free download and in-app purchase(s)
3. Free download and ads (pay to remove?)
4.?

Tried an ad blocker for the first time yesterday. Well what do ya know? Websites I use will not let me access them unless I turn it off. I KNEW something like this would happen. When they were first coming out a few years ago, I said to myself "If everyone is going to be blocking ads, how will we be able to go to these sites for free?"

I expected the worst. I thought they'd put free websites behind a pay wall, much like ad-free mobile applications I would make. Thank GOD that didn't happen. This system is a lot more fair in my opinion. I'm just glad they don't do the same with popup-blockers. Then we would have an issue.

In all seriousness, as annoying as some websites are with their trashy, misleading, or fake ads, they (kinda) have to be there in order for devs to make money and for consumers to be somewhat happy. That is why I personally will not use ad blockers.

OK.... I don't mind ads but when I'm on a mobile device n you just redirect without opening a new window...

You leave me no choice... You just earned 100% IP level blocking.

i recently realised that youtube is the single most addictive app for me.

- it has reels that doesn't impact your usual video. reels is already a very addictive feature, but having this ability to watch many 1 min videos without losing my current video's timestamp, the search feed, the history and the home feed, it makes a great way to spend 1 hour on a 10 mins video

- it's AI is world class and recommends videos/channels that are full of content that i would watch

- it has a butt load of content.

- vanced/ ad blockers makes it possible to watch videos without ads, so makes the whole experience more grappling.

i spent 3-4 hours on it each day and another 2-3 hours during work. when it's not open as a tab on laptop, its open in my mobile.

youtube feels like a very nasty, evil product as i realise all this.

do you people feel the same about youtube? any detox tips?

Just setup a new phone cause old one is flaking out. Spent two hours uninstalling bullshit. The default weather app had fucking tiktok video ads running in the app! Fuck you motorola! I uninstall this piece of shit weather app. Then this non shitty weather app appears. Fuck you motorola! That should have been the default. Turned off all the suggestions bullshit, uninstalled like 20 garbage pos apps, took 10 minutes to figure out how to shut off phone because new android os is fucking retarded. Fuck you google! Seriously you changed the fucking power button to pop up the stupid voice shit! Fuck you google!

The whole time I am waiting for the setting I can't change so I can return this shitty phone. Fuck you motorola!

I dunno, we will if this isn't complete shit.

STOP RUINING EVERY FUCKING THING! Fuck you shitty ass phone manufacturers!

At the end of the day, at least I ain't a retarded Apple user... I am just a retarded aNdRoId uSeR!

What did go smoothly? Transferring my old data wasn't complete shit. Its a 5G phone, but it still only seeing LTE. Fuck you T-Mobile!

I hope there was enough "fuck yous" in this post.

Automate is a great app...
(Scroll to last paragraph for a question if you wanna skip the faff)

Semi addicted to a time waster mobile game that has micro transactions. Yet you can get free ingame currency by watching ads over and over.

Using automate i managed to 'automate' the process of "watch add. Click ok. Repeat"

Now when i sleep or idle ill just let it rake up some cash. Sadly it isnt full proof as sometimes (1 out of 20 times) it fails to run the ad and that breaks ot all. But restsrting it is easy and thats another 20 cash!

What have you done to skip tedious work for something trivial or some trivial gain but felt good you did it anyways?

DevRant has many privacy-conscious people and honestly just people who don't like when their personally identifiable data gets shared.

Yet, DevRant uses Carbon Ads owned by BuySellAds. Here's what their privacy policy reads:

"Some Personally Identifiable Information may also be provided to intermediaries and other Third Party Service Providers (defined in part (4) below) who assist us with the Services"

You know what's the funniest thing? In "part 4 below" they never actually state which companies do they share personally identifiable information with.

Just a quick reminder that when you use DevRant, your personally identifiable information may be shared with any amount of third parties, and you could bet a lot of money that the list includes Google and Facebook because of remarketing. Remarketing is a fancy term that means not selling personal data but instead giving it away for free.

Use AdGuard or any other browser extension that blocks analytic scripts. Buy a Raspberry Pi Zero W and make yourself a PiHole. When you're using DevRant mobile app, use analytics-blocking VPN.

Why the fuck is everyone behind this whole privacy thing . I mean what did you expect , servers do cost... you know . No one wants to provide you a service to chat with your shit collecting butler in the adjacent room unless it's going to benefit them .

Stick your face on the internet and want people to date you ?

Understand that your virtual social needs need to be supported by a ridiculous amount of electricity and man power which wouldn't be required if you could just throw out your rotting willie nilles in the open .

All this isn't fucking free .. wait were you shocked ? Oh so you just thought there were a few thousand servers powering buckets of pictures of horse poop that you for some reason thought your girlfriend was interested in . NO!

IT'S PRIVACY you are paying with your gaddamn privacy !! Information pays just like the time you paid a 100 bucks to the boyfriend of your girlfriend to find out more details .

Ridiculous . You people don't like ads . You don't like paying . You don't like providing information . THEN DON'T USE THE DAMN INTERNET .

IF YOU'RE REALLY THAT CONCERNED ABOUT YOUR PRIVACY THEN SPEND SOME VALUABLE TIME TO ACQUIRE ENOUGH OF A SKILLSET TO SETUP A VPN AND STOP POSTING YOUR PHONE NUMBER ON YOUR EX'S WALL ASKING HER TO CALL YOU.

One more honest thing to rant about is ads . As much as you hate them they're an easy way out . I'm not sure why a 20 second ad would bother you on mobile and not on television and I'm not sure why you wouldn't buy the ad company and shut it down if 20 seconds were so costly to you .

I want to rant even more on uninstalling services like Windows and Google for stupid reasons but I'll take a break here . My frustration has touched low levels.

Why tf does my mobile isp send me ads for a kitchen via sms...?

I have adblocker on pc. And I get shit ton of ads on Youtube mobile.

I remember someone ranted about something and there was a comment about ad blockers that was pretty good, in that it let you control what ads to watch so you could _bancar_ your favourite creators but don't be bombarded with shiet...
I can't find it. :(( Does anyone have any recommendation? Maybe one of them will be the one that comment talked about.
It was crossbrowser too, and maybe for mobile?

I hate Lucky Patcher. Also Game Guardians. People are using these programs to hack my mobile game, turn off ads and get all inapp purchases for free :(

Just had a memory popup about my uni days about 5 years ago. I was in my Junior year in business school and was doing a "consulting" project involving the whole Class (200 students). Groups of 4 were assigned an international company in either Europe, Asia, or South America. We'd visit them (as well as do some sightseeing) and learn about them (performance, market positions, products) during Spring Break and come up with a real proposal. We would then compete with other teams, and the winning pitchs for each would be presented in the school auditorium in front the entire class.

Our team didn't get that far but that's not the point. We did win the individual classroom competition. Our company was Deutsche Telekom (owner of T-Mobile).

This was in 2010, when the iPhone/smart-phones started to become mainstream... And our team's idea was location-based advertising.

Looking back, we basically predicted the future... though we got the wrong industry...

It's also sort of funny though because I remember the main reason we came up with the idea was to be different.

All other teams just went with some expansion plan to a neighboring country or cutting costs.... pure MBA/business plan. But I guess I was being a natural techie so thought of a tech idea instead.

We had a meeting with our professor after he picked us and he told us he had a history of spotting future hits. We were like "hm... ok... let's give it a shot... we definitely got an A!" but at that point I was sort of skeptical if this would actually work in real-life (the basic idea was they would sell ads to local businesses and if you were nearby, you would get a text message with an offer).

But guess he was pretty right... we just needed to have Google or Facebook to have been our company... though Groupon or Yelp works too... basically a tech company with larger scale rather than a mobile carrier...

This partnership gives Google advertisers access to Unity’s mobile gaming network through Universal App Campaigns (UAC). This means Unity mobile app developers will be able to monetize with Google’s ads without any additional required development work.

To date, the partnership has resulted in video completion rates of 87.3% compared to the average benchmark of 32.5% (Source: Moat Analytics Benchmarks: Q4 2017). Furthermore, Unity has consistently scored 97.8% for valid and viewable rates, well above in-app benchmarks of 54.7%, providing a brand-safe environment for advertisers while also creating value for developers and gamers alike.

i can see a very thin line between me remaining the same good natured person as i am right now, and me turning into completely chaotic no remorse psychopath , in upcoming future.

the universe follows the rules. planets revolve in a pre defined manner, day and night comes as expected. however being a human for last 24 years, i have come to experience 2 different phenomenons : being rule bounded and being random.

randomness is fun. randomness is guilt free, randomness is a wonderful feeling for someone . but at the same time its worse for everyone else. try slapping a random kid in park or eating food at a restaurant amd running away, assuming there will be no consequences against you whatsoever. such a nice evil feeling

at the same time, rules are boring , unrewarding, guilt filled words of hope.
- "do not eat pizzas or you will get fat" :boring + guilt
- "go to gym, you will become appealing and get a good sex " : boring + hope
- "if you perform well, you will get appraisal and you will earn enough to afford your family a home" : hope + guilt

see how these rules are full of hope/guilt/boredom for you while being good+rewarding for others? that's how you are categorised as being civil , as being part of a society of semi evolved apes.

and as if those rules weren't enough , there came this unnecessary concept of faith, religion and spirituality.l, with its own set of rules and hopes.

and it seems like such a great capitalist idea , since the hopes provided via these are not even realistic : keep on doing good stuff, following the rules and you will get a better afterlive/next birth!

i have tried being a good person for my whole life. my parents are religious and i try to be one, I don't drink , smoke, eat other animals, or randomly start slapping kids in the park. i have been a boring personality, i studied , ran in various races od educational life, failed most of them, landed in a decent paying job , and now trying to even gain back a decent body to look respectful and worthy of a future family. feels like i did so much for so many hopes and am still doing it. we all do , no?

but i have seen companies laying off people and leaving them in turmoil, marriages getting ruined, and some person never getting the love, respect and rewards they deserve for all these shitty rules they kept up with

my life book is somewhat even-steven. i did get a few rewards and respect for some of my hard work, but my overall portfolio is negetive : a lot of investment on just the hopes of a better return

let's see if i can keep up with my sanity for next 50-60 years before i am dust again.

=====
ps : try playing bitlife : life simulator mobile game ( download the cracked version from the web though, original one is full of ads) . it just have a single big button and shows text about how an imaginary child(you) os growing every year on click. so far i tried to play the life of kid like a criminal, a heavily educated person, a politician and a job worker. almost all of them recieved "miserable" and "unsuccessful" as the final result. very fun game to play without being evil

A question.
I understand ads on browsers that use cookies, but I don't understand how I get the same ad on a mobile app say instagram, for a search I did on laptop browser?

Thanks in advance.

Figuring out how to cheat games is more fun than playing games themselves...

Especially mobile games where you need to watch ads to play or get rewards...