So I own a webshop together with a guy I met at one of my previous contract jobs. He said he had a great idea to sell product X because he can get them very cheap from another European country. Actually it is a great idea so we decided to work together on this: I do everything tech related, he does the non tech stuff.

Now we are more than 1 year in business. I setup a VPS, completely configured it, installed and setup the complete webshop, built 2 custom PrestaShop modules, built many customizations, built a completely new order proces (both front and back end), advertised quite some products, did some link building, ensured everything is in place to do proper SEO, wrote some content pages, did administration and tax declarations, rewrote a part of a PrestaShop component because it was so damn inefficient and horribly slow, and then some more. Much more.

He did customer relation management, supplier management and some ad words campaigns. Promised me many times to write the content for our product pages. This guy has an education in marketing but literally said: I'm not gonna invest in creating some marketing plan. I have no ambition in online marketing.

What?! You have the marketing knowledge and skills but refuse to use it to market our webshop and business? What the fuck is wrong with you?!

Today he says to me: 'Hey man, this is becoming an expensive hobby as we don't sell much and have lots of costs. I don't understand why I should be the one to write these content pages. Everything you did in the past 8 months can be done in less than 20 hours! You are a joke and just made it a big deal by spreading your work over so many months. I know for sure because I currently work at a company where I'm surrounded by front end devs! Are you fucking crazy?! You're a liar.'

He talks like this to me every 2 months or so while he can't even deliver the content for 1 single product in 6 fuckin' months! We even had to refund a few of our customers because Mr. client relations manager didn't respond to their e-mails within 1 fucking week!! So I asked him how could that have happened as you do the client relations and support. Well, he replied to me: 'Why didn't YOU respond to our clients? You don't log on in our back office at least once a day?!'.

Of course I do asshole. But YOU don't. He replied that I was lying just like I was lying about what I did for our business.

So, asshole, let's have a look at PrestaShops logs to see who's logging in daily. Well, you can probably guess who's IP was there in most of the entries. It wasn't his.

So, what the fuck have you been doing then?! You can't even manage to respond quickly to a client?!! We have maybe 50 clients and if we get 1 question a month by email it is already a lot. But you keep bitching, complaining and insulting me instead?!!!

Last time he literally admitted on a WhatsApp conversation that he had and still has the hope that he could just sit back and relax and watch me do ALL the work.

Well, guess what you fucking moron. That's not what we agreed upon. You fuckin' retard think you're so smart but you say EVERYTHING on WhatsApp! Including your promises to me. Thank you you fuckin' piece of dog shit because now I have hard evidence and will hand it over to my lawyer to make you pay every god damn cent for all the hours I've spent working on our business. Oh, and I'll take over the webshop and make it a success on my own because I know damn well how to get relevant traffic and thus customers.

You just go get yourself fucked in the ass without lubricant you fuckin' asshole. I have told you you shouldn't fuck with me because I take business very seriously. I even warned you when you were crossing a line again. Well, if you don't listen... You will pay for the consequences. I will be so damn happy to tell you 'I told you so' with a very very big smile on my face. That momemt WILL come, 'partner'.

Fuck you. You will be fucked. Count on that. Fucking asshole.

So, as the lead UX/UI designer, I was working with the marketing officer on the new e-mail template of the company. It took us at least one week to get a good settle – 'cause, you know, she's so skilled on that – doing back and forth and arguing on every detail.

Then she sent me a PPT file with the content and wording for each kind of e-mail.
After 3 days of work, I finished implementing the template and pushed the project in production.

~3 months later
MO: How's your work going on the template?
Me: Erm, sorry? You mean, the e-mails?
MO: Yes! Can you show me the result?
Me: Well, the result is online for...like...3 months?
*Surprised* MO: Hum, yeah? But I didn't validate it!
*Wince* Me: Well, yes, you did, we worked together on it and we finally found a nice settle.
MO: Yes, but the content? Can you send me one of each kind so I can double-check?
Me: ...
*to the rescue* CEO (and husband of MO): It's OK, I've already validate them.
MO: Oh, ok. But I want to double-check. I'll do it later, ok.

~3 weeks later
MO: Can you tell me how I can receive the registration e-mail?
Me: ...
*to the rescue, joking* CTO: Well, did you try to turn your computer off and on again?
MO: Oh, you really think this will work? Let me save my work first!
Me: *BOOOOM*

TL;DR: The marketing officer of my company does nothing productive and is making the company losing a lot of money, but she also make me lose my time for bullshits.
At least I can laugh about it on devRant.

Background: I'm not drunk yet, BUT I'M WORKING ON IT.

okay.

I just finished a second sprint on my React app. The first was to build a merchant onboarding flow. The second was to do substantial cleanup as I learned more about react/redux, and to create a "supply order" flow -- basically purchasing marketing materials and services. I finished that in a week, and I'm pretty proud. api-guy wanted it done in a day. i laughed. he probably could have, but it would have been a copy of the code in a new repo with some lines changed.

ANYWAY. it's all done and It's super pretty and works amazingly well. It has both the onboarding flow and the ordering flow, with a nice pop-out sidebar for navigation, namespaced actions, etc. Everything is pretty clean. I even added a cart to the ordering (despite everyone telling me not to) because wtf, what if someone wants to order TWO items? dumbasses. So I made that. it's sexy.

Anyway, it's all done and shiny and fancy and wonderful and I'd *love* to share screenshots if only it didn't give away where I worked. :<

... but the point of the rant!

After the first sprint, I made a copy of the repo so I could rework it and add more functionality without touching the original. (Hey! That's what a branch is for, right? Why didn't I branch it up?
well, read on)

I knew we were going to have multiple separate flows for this app: onboard, ordering, merchant tools, admin tools, support, etc. So, I wrote its server portion (the webpack builder + http server) so it would serve the same app at whatever url the user hit, and set a cookie containing that host+url. This allows the app to serve different content (basically showing/hiding content) based on the URL and future login roles. If someone hits /order, it would hide everything but the order flow. If they're a merchant, it would show all the merchant views plus ordering, etc.

tl;dr This way I can use the same codebase for multiple sites, drastically simplifying development, branding, and what have you. This new app could obv also be a drop-in replacement for the original onboarding project because of the above.

HOWEVER. this apparently isn't good enough for api-guy. He's terrified that adding/updating future components will affect all the existing content somehow.

so.

now we have three repos for basically the same codebase. 1) onboard aka "surfboard", 2) ordering, 3) merchant tools, aka "ferrari" (the "future" app).

Except.
1) "surfboard" is a very old version of the code. 3) "ferrari" is also old, since 2) "ordering" has newer content in it now.

... and somehow this is better?
fuck if i can figure out how.

His reasoning is "well, you won't be touching surfboard or ordering for 6 months, so now you don't have to worry about it." Sure, except, you know, it'll be a pain in the ass in 6 months now when I have a crapton of code and branding to redo. ffs.

Oh. We also have three Heroku pipelines for these three repos. for the same codebase.

and now you know why i'm drinking.

I created an Android app for a client. An intern at his company who is responsible for content updates sent me this email:

Hi,

I'm including a photo of an Android displaying the app on screen, in our latest marketing email.

Will the Android's screen in the photo update itself if I update the content of the actual app?

Best,
Intern

*facepalm*

!Dev

Hello guys, here is my first rant about my job. So, I work in marketing, mostly content and SEO as the main job and my 2nd job is a somewhat-somehow webgrafic design-something (blame my fiancee for this). This one is about my content job.

As a content, my main role is to translate information (health tech, tech or anything) in a somewhat comprehensive way so about anybody can read my articles. And boy, I love my job, the research part, the writing part, almost everything. But on some days I have to find a way to explain protozoa to normal people. Aaaaaand today I have to explain this shit!

Now, how the f*ck I will manage this, I have no darn clue but I am starting to learn how my dev fiancee feels when he has to explain some complicated stuff to his clients, I swear!

1. Being the only single wringable neck to keep 40+ websites afloat, plus 3-5 new ones coming in or being built each month all with an overseas team that uses Google Translate to communicate and who are also in an active war zone.
2. Being fired for being “too old” in my mindset about how to do things. I had just turned 40 and my boss was 24 and distracted by all the shiny frameworks when all the marketing person needed was a simple off-the-shelf CMS-based site to publish company offers.
3. Jumping into the middle of a HUGE clusterfuck of thousands of Slack channels, wikis, and Jiras and an outmoded content management system while trying to learn the ropes from a guy who has no time to teach properly and then who abruptly leaves the company with scant documentation on everything that he held mainly in his own head. And there was no way I.T. was going to allow him to have the ability in Zoom to make a video of his training sessions, for no discernibly good security reason at all.
4. Working for only 9 months at two separate companies for two separate frat dudes who could have been clones of each other and whose egos made them into seagull managers* in every sense.
5. Being told by a new employer that they’re hiring me to be the head of their new web team only to find myself shuttled off to obscure contractor roles at MegaCorp Inc and AcmeCorp Inc.

I have 17 more years of this shit ahead of me before I can retire.

*If you haven’t heard of this: Someone who flies in, makes a lot of noise, shits all over everything, and flies out leaving everyone else to clean up the mess.

My life was total mess up before this I.e.
Break
Return from death door
Drop in education
Financial unstable
Literally 1.5-2years was worst.

From last 3-5 months
I gave up FB(personal account ,I need it for digital marketing)

Unfollow every entertainment page from Instagram

Join Twitter
Increase activity in devrant

Subscribe to development related content in reddit
New YouTube channel just for learning purpose (never search songs and other stuff on it)

Start reading books like zero to one,think and grow rich....

Biography's of great people's like
Steve jobs
Elon Musk
Shivaji Maharaj

And many more

Stop chatting on stupid topics (hot girls,....)

Attained meditation camp
Start meditation (Vipassana)

Life feels more sorted

Thanks everyone

! exactly dev

I'd ditched Windows and spent a while exploring the Linux ecosystem for content creation. And I have to say, it was not a nice experience.

As much as I respect the Linux mantra of "free as in freedom" and "you need to roll up your sleeves and figure out stuff on your own", it just isn't good enough for non-dev work. Sorry guys, but I need software that gets out of my way and at least does what it's supposed to do. I can't stand a horrible UI or delays and random crashes, which is exactly what happens with most things under Linux.

To replace my Windows workflow I used the following:
1. Windows -> elementaryOS (because Debian/Ubuntu repositories seem to have the best software support, and elementaryOS is the least horrible looking thing that supports that) and then Arch, because, well, Arch.
2. Blender + Maya -> Blender + Maya on Linux.
3. Reaper + FL Studio -> Ardour + LMMS.
4. Photoshop -> GIMP + Krita + Inkscape.
5. ZBrush -> nothing :(

As you can see, my use cases are pretty much all over the spectrum.

Firstly, installing and configuring stuff. A pleasure on Windows, an absolute pain on Linux. Everything just worked on Windows, I had to wrestle with library versions and patches and unstable audio layers (Linux audio just sucks, except for JACK) on Linux.

Out of these, Blender and Maya were the best experience. But even then, both would suffer from random crashes that just didn't happen on Windows.
Ardour is actually really nice when it works. Its use of JACK for routing makes it really really flexible, but it just isn't stable enough to depend on. LMMS is utter crap. I'm sorry, but I just hate the UI. Can't stand it.
GIMP, Krita, and Inkscape can't beat Photoshop, even when you consider them together. Adobe software workflow is just so much better and more intuitive.
Blender 3D sculpting is not bad, but it's nowhere as good as ZBrush.

Also, if you're a C++ dev like me, nothing beats Visual Studio 2017. Nothing. That IDE just blows everything else out of the water. Even VSCode. And it's not slow at all, it handled a fairly large project (PBRTv3) just fine on my Windows development VM. Yes, a VM.

So...I ditched Linux and went back to Windows, but I keep Linux as a VM for when I actually want to mess with Blender or Ardour. Or some dev stuff which Windows sucks at (which is becoming less frequent because of WSL).

Out of all the above, the only one I'd consider ready for production use would be Blender. Developers of open source software, please learn from Blender. Kickass UI and user friendly operation is extremely important, you can't make a random window with GTK buttons and text boxes and arcane config files and expect people to use it for serious work.

Also, Windows beats Linux hands down as an everyday OS. It's always been rock solid, if you take care of it properly (and that goes for any OS). Updates hardly take any time because I run it on a SSD. As for all the advertising and marketing bullshit, you can block a large amount of stuff. And for what can't be blocked, well, I just have to live with it, because the alternative is compromising on my creative output, which is too much for me.

I still run Linux on my server, though. And on my embedded devices (Pi, BeagleBone, etc.). It absolutely rocks there.

I realize that Linux software is not going to improve unless we do something about it, so I'll be contributing fixes and code (the joys of being a C++ dev, yay). Still, I feel that the platform and software as a whole is just not mature enough.

*looks for some reviews of a dentist*
Yelp: ah yes we have that.
*Enters Yelp site*
"Oh noes, you have JavaScript disabled! You should enable it because it can make websites really cool (why does this seem like a front-end wank), gives you compliments when you had a bad day (fuck you Yelp), can save the world from tragedy on its own (does savetheworld.js exist yet?). But that you'll never realize anymore. Because YOU disabled JavaScript, filthy piece of shit you are. So enable JavaScript so that we can have so much more fun!"

Ah, not providing any content that I visited your shitty site for, guilt-tripping me into enabling JavaScript for your dribble, and on top of that saying that we'll have fun when I whitelist you. Fun ey.. you know what'd be fun Yelp? For me to go there and shove my dick into every one of your front-end and marketing cunts' faces until they turn blue. Now THAT would be a lot of fun!!!

Got my first Webdev job at a small marketing company, felt very lucky as I didn't have much experience. Turns out I'm the only one that could program. The other guys just use Wordpress. It felt wrong at first, using plugins instead of developing, but we got results and clients were happy. I felt like there was a lot less to this development thing than I'd previously thought! And so we continued.

But I noticed that some of our more plugin heavy sites (not made by me - these were made in some drag/drop Wordpress interface) were running slow. I mean 15 seconds load time slow. I joined devRant around the same time and discovered that no - this is not what normal development actually is. Wordpress seems universally hated. Thank god, because something seemed very wrong!

So with us getting complaints all over the place over page speed from relatively high-profile clients, I've gone and set up a script on a server that downloads the whole front end of these Wordpress sites and serves them up instead of the 'real' thing. Did I mention that there's basically no dynamic content on most of these sites? It works like a charm! I'm now trying to figure out how to get forms and route them into the real, hidden version of the site, as well as automatically updating the html views whenever the client changes anything in the Wordpress backend. Not sure if this has fixed the problem or just enabled bad practice, but I don't think I'm going to be able to stop the others from doing things this way...

For the record, yes there are plugins that do similar stuff but I thought it'd be nice to never use plugins again! And hey, I got to learn all about bash scripting so I can't complain.

For real though, I didn't quite realise how bad the Wordpress thing really was until I came here. Thanks for making me aware, all!

About a year ago I was doing work for a client that hired a separate contractor for SEO consultation. I could easily end the rant here.

This lady was trying to convince my client to write the same page or blog article several times over and merely change their physical address at the bottom of the page to one of their many respective clinics.

When I told them not to do this because they would suffer for stuffing and duplicating content, their response was to ask me to be respectful of the other contractor's skills and knowledge regarding digital marketing and to call her and sort it out.

I called. We argued. I called the client back and asked if they should respect the skills of an auto mechanic with pliers to remove a teenager's braces rather than send them to one of their orthodontic clinics.

Marketing Director uses the website's blog as his personal social media platform and posts weird one-liners which should have been social media posts.

Refuses to acknowledge content quality is a problem and insists I make the SEO better by doing some stuff with the code.

I can do what I can, technically speaking, but your poor quality content will still drag the entire thing down, asshole.

A blog is not a social media platform, dude.

Company has poor branding / little to no targeted marketing efforts

Builds marketing Dept

Team starts the process of rebranding

Complete website overhaul suggested and approved with a launchdate of January 1st 2019

Be me. The only web developer. Building essentially 3 complete sites in 3 ~ 4 months but the design hasn't been started nor content created. And you know the represented departments will want to nit pick at the design for like 2 weeks. I'm gonna have a stressful rest of the year.

- Think YOU'VE got a personality complex? I'm a software engineer who majored in marketing.
- Think YOU'VE got a phobia about failing? I wrote a book on developing for Google Glass. And tech edited another on Hailstorm.
- Think YOU'VE got self-confidence issues? I had a run of 7 straight rejections by companies in the Fortune 500.
- Think YOU'VE got reservations about flexing your certifications? I held a MCP in FrontPage.
- Think YOU'VE got paranoia about your degree? My MBA's from the University of Phoenix.
- Think YOU'RE a glutton for punishment? I - Think Android Content Providers are a good idea.
- Think YOU'VE got a confusing skill set? A hiring manager told me I was "too passionate about technology to work here at Microsoft".
- Think YOU'VE got issues with intellectual property? I was given a cease-&-desist order for the first domain I registered.
- Think YOU'VE got false bravado? I had over 400,000 followers on Google+.

While all of these are hilarious quips and great social ice breakers, they're all 100% true. Enjoy your day. ;)

Don't you just love it when you're in the middle of an agreed content freeze and a marketing drone demands an immediate content deployment to production because they made a blog post and it's "super urgent" that it goes live right now.

A client's site got malware infected, so we decided to remove everything and replace the site with a fresh WordPress installation (very basic site with 4 pages of content).

Contacted iPage live support asking them to check and unsuspend the account (with no files on it), but they kept on insisting that I buy their "firewall" and "SiteLock" services, with zero reply related to suspension. I've had live chat with many other hosting companies, never had such a lousy fucked up conversation. Without providing technical support, they keep marketing their useless expensive services. Fuck you iPage, you just lost a customer.

CMS admin does not mean that I also manually like to add content for marketing 🌍

IT jobs explained with a broken light bulb 😂

On a digital marketing course.
Teacher:
"Web pages are made of structured content and style, that's HTML and CSS. There are also many programming languages, like JavaScript or Python, but we are not discussing those here because it's computer freaks stuff. Now let's talk about cookies..."
Me: Should I kill myself now or wait until that man stops saying shit an die killing him too...?

marquetting department: i need a new for on the website its urgent drop everithing else
dev: sure can you give me the text and the fields that should be on the form?
....1 week later
dev: do you havr the info
marketing: can you have ot online today
dev: yes just get me that content
1week later
.... you know where im going with this

I’ve been self-employed for the past three years. Though I did spend my first year out of college working for a three person, now-defunct startup, I’ve never had a typical 9-5 (or more like 10-8 nowadays) and to be honest, never really wanted one. Lara Schenck, LLC is a profitable business, and every day I do work that is enjoyable and challenging. I make my own hours, take vacations when I want to, and run everything on my terms.

While that’s all awesome, what you don’t get from working independently is the team experience. I base my work on teaching technical literacy to non-technical designers and content producers so that they can better communicate with developers. The theory is that if a designer understands why it’s a bad idea to request 18 fonts, and if content producers know why it’s not trivial to edit the titles of a set of related posts, life will be easier for everyone. At least that’s my theory, and the assumption on which I’ve developed my business.

Lately though, in a bout of the good ‘ol impostor syndrome, I’ve been feeling like, wait, how can I be telling people how to work on teams if I’ve never really worked on one? I’ve always been the ‘Lead UI/UX/Visual/Web/Front-end Designer-person-thing’, and have never worked for a larger company with separate teams for product, UX, marketing, content, frontend, backend, etc.

So I felt the urge to look for a job, and a seemingly perfect one fell into my lap. It was for an awesome company, and it sounded right up my alley skill-wise. The title was ‘UX Engineer/Interaction Designer’. I usually balk at the the term “engineer” (perhaps for good reason) but considering the presence of “designer” and the nature of the job post, I wasn’t too bothered.

So, the internet is over. Just in case you didn’t notice. If you post a link to anything that involves you: an article, a podcast, a thing you built, a video you made - then mods and admins and trolls get their pitchforks and ban you or roast you or delete you.

This is not the way.

Not only are the walled gardens of apple, Twitter, Facebook/Instagram, breaking the web into little areas - and marketing is buying your time - but we’re doing it to ourselves too.

I can’t post a video about some of my favorite programming books in
/learnprogramming or I’m immediately banned!? Every link that takes people away from your ad dollars is ‘spam?’ Without any useful discourse and content - then why would anyone be there in the first place.

One time I posted a link HERE about how people could get CSS help in the CSS discord and I got fire-stormed for self-promotion. Really? Hundreds of hours helping people learn programming - for free... is my self promotion? Is everyone so insecure that they can’t allow anyone else to talk about their work? It’s super scary.

This is how you control people. This is Nazi shit. It’s a slippery Slope. Watch out.

And whatever you do... don’t share links to your things. That is NOT what the internet was made for.

Marketing team built out some changes in the staging environment using the CMS, didn't test it, submitted a ticket for cloning with the note that they only changed the content of one page. I check and it works fine, complete the clone. Two weeks go by and I get a ticket saying one of the pages isn't working, I check and it doesn't work because it only exist in staging. Turns out they were hoping to sneak one by me and deploy something that they were trying to get printed for shipping that day in their original request. So now I have to spend the next hour running test, getting approvals, and deploying that page. I need to finish my CI/CD for this site.

This is why you shouldn’t try to redefine words and deviate from accepted word definitions.

Dev team/product decides to put the word [content] in a JIRA ticket’s title. To dev, this means “it’s a CMS change and no code push required.”

A new marketing team comes on board along with a few “website manager” type folks. They start putting [content] in JIRA ticket titles, but they think [content] means content change and their requests do require a code push instead of a CMS update.

First time it happens, I comment on the ticket and tag the reporter. I explain what [content] actually means for us. Most importantly, I explain that it tells us how to prioritize the request and how to deploy the changes.

Happens again. And sometimes they’re requesting changes for the next day when we only do weekly releases. I suspect they didn’t believe me because I’m lower in the chain. It’s also easy to forget because we are using “content” to mean something different here. I ask my boss does [content] still mean what I think it does? It does. 😕

I just decide to comment on the ticket and let them know the request requires a deploy and that’s why I’m changing the title of the ticket. They might also have to wait until the weekly release.

Overall, a bunch of lunacy all around.

So, for the last year or so, we've been playing with a natural language A.I.
The goal was to predict port, truck and rail service disruption due to social unrest.
The trick here is that our AI would "read between the lines" of today's news articles and spit out keywords that were likely to appear in near future articles, thus giving us an early warning before some union or army start blockading roads.

It... did not work as intended. But some very weird results came out.
Apparently, we made a robotic "kid that screams that the emperor has no clothes", yielding unlikely (but somewhat expected) keywords when fed collections of articles.

We gave it marketing content about our company. It replied "high suicide rate".

Pluralsight is so infuriating. First of all my trial lapsed (classiccc move) so I figured I would use it.

They’re content is so outdated.. it’s driving me mad. The past 3 courses have been 2+ years out of date.. and I get it, it’s a lot of work to maintain a course but could you not at least provide links or new annotations?

And I’m not talking a couple of package version updates where things change. This guy is using Bower which to my knowledge is pretty much deprecated and references yarn. Which completely breaks the course.

My thing is, why are you charging $30/month (i think), if I have to jump through these hoops to learn??? I was doing a great job of that on my own via google and YouTube.

The one Udemy course I bought is constantly being updated with notes and annotations and boy do I appreciate that. They’re marketing and cookies are toxic but at least the content is reliable.

I like many Apple products but if there's a thing I hate about that company its their aspirational marketing: they doesn't sell computers, phones, tablets, earbuds and stuff anymore, they want to sell you a "perfect lifestyle" (perfect from the perspective of Californian tech-bros) where you'll be super fit, super organized, devour self help content like no tomorrow while taking pixel perfect notes, do mindfulness and breathing exercises, juggle 5 social events a day... and all it takes to achieve that is buying "just one more device".

!dev.

I like to hold myself off of gaming content that I don't want to spoil myself with. The Last Of Us Part I, God of War 2018, God of War Ragnarok are few of the games I deliberately didn't watch any gameplay videos of, just because I knew that these games are bangers and I should have first hand experience myself.

I'm still waiting for GoW: Ragnarok to come to PC so I can enjoy it like a first time player.

But what I didn't do, is to hold myself to Marvel Spiderman 2's gameplay spoilers. I have watched almost all gameplay videos and I now know how the game ends. And I am disappointed with what the game turned out to be. It's just punching bad guys, swinging around here and there and a story goes on in the back as cinematics.

This is a testament of how marketing can affect the hype of a game. They dropped so many abstract trailers that it kept the suspense, a bit too much. The game didn't deliver on the hype imo.

Now that I have spoiled myself, I understand that it's just another Spiderman game, like Spiderman 2018 and Spiderman: Miles Morales. And as a result, my chest now feels empty.

I have an issue that I just can't shake and wondered if anyone had any insight.

I'm currently working for a company that is going through a ruff patch when it comes to google rankings dropping off.

I'm the developer who is rebuilding his sites, I've told him that his site is very flat as in no content and he need to start writing articles within his industry.

No buying strength at all just a catalogue of products categorised.

But the guy doesn't get it and insists in spending money on PPC Google shopping which gets him a 83% bounce rate.

I keep going on and on at him how he is doing to much advertising and not enough content marketing but he just doesn't get it.

What would you do ?.

I dev the mobile platform and happy, and everything, and then, comes the marketing step... and it is sooo expensive in my country... do u guys know a hell of a good video and marketing content generating buddy for a monthly basis ?
200+usd